A Look At SEO News 2018
SEO or search engine optimization is always evolving and as a result, what worked last year, won’t work this year. This is because Google is always refining their algorithm so that only the best and most relevant sites are on the first page. So, in this article, we will cover the SEO news 2018 that will show you what works and what isn’t working right now.
First of all, the quality of your content is even more important than ever before. If you think that you can write short pages that don’t have much value, your site simply won’t rank and may even be penalized. You need to create high-value pages that are at least a few thousand words. Also, each page should contain other rich forms of media such as pictures, videos, audio etc. Your content should also be properly laid out and easy for people to read and understand.
Next, you need to choose your keywords carefully. In 2018, there is more competition than ever before. As a result, you can’t just choose the most obvious keywords or short tail keywords, unless you have a very large budget for SEO services. It is imperative that you do proper keyword research to find long tail keywords that are not as competitive whilst also being relevant to your site and having decent search volume.
Lastly, the final tip is that you should focus on getting high-quality links as opposed to lots of low-quality ones. This means that you should build your own PBN as oppose to buying links from PBN services. The reason for this is because Google is cracking down on PBNs and a public service is quite easy to uncover. So, if you take the time to build your own, you will be much safer, plus, your links will be of higher quality which will lead to better rankings that stick. In addition to PBNs, you should build other types of links such as guest posts and outreach. The skyscraper technique is very effective and can help you to get high-quality links, simply through networking.
In closing, we have just covered the latest SEO news 2018 that shows exactly what you need to do to be successful with SEO or when hiring SEO Professionals this year. Be sure to follow these tips and I am sure that your site will get ranked and remain ranked, this year and in the future.